Measurement of success in Business
There are many notions of business success. Whenever, I travel and meet business people they always ask me questions for making more money or growing the business. M any studies have been done over how to measure/achieve success i n business. These studies primarily relate to large businesses . In western market oriented economies and countries , business success is measured through market capitalization . It is assumed that market will assess all the importan ce . But MSME businesses including retail businesses also need to assess their success in different manner . Based on various studies and ancient India wisdom , I have concluded four factors that indicate the success of the business. Business owners must assess their performance using these factors and then decide the exten t of their success. These factors are 1.Physical health of the business(Business PH) 2.Intellectual health of the busines...