Retail Business Unit - 2017-2018
WeP ’ s innovation in it ’ s Retail Business Unit created a completely new market for it ’ s products and services. India ’ s large unorganized retail sector with over 13 million players accounts for close to 90% of the retail market in India. After a careful market study, WeP realized that there was a latent need for printers in this segment as well, but that the existing enterprise printers were too large and complex for small retailers. WeP launched a range of billing printers with much smaller footprint, which were easy to use and most importantly were at price points the small retailers could afford. WeP ’ s innovation, which met unfulfilled customer needs created a whole new market for printers but even more importantly helped transform a sector crucial for the overall economy by making it more efficient and helping integrate it with the mainstream. Opportunity The Indian retail industry has emerged as one of the most dynamic and fast-paced