Retail Business Unit - 2017-2018

WeP’s innovation in it’s Retail Business Unit created a completely new market for it’s products and services. India’s large unorganized retail sector with over 13 million players accounts for close to 90% of the retail market in India. After a careful market study, WeP realized that there was a latent need for printers in this segment as well, but that the existing enterprise printers were too large and  complex  for  small  retailers. WeP launched a range of billing printers with  much smaller footprint, which were easy to use and most importantly were at price points the small retailers could afford.

WeP’s innovation, which met unfulfilled customer needs created a whole new market for printers but even more importantly helped transform a sector crucial for the overall economy by making it more efficient and helping integrate it with the mainstream.

Opportunity

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for about 15% of the country’s Gross Domestic Product(GDP) and around 8% of the employment. India is the world’s fifth largest global destination in the retail space. The organized/Modern retail market, which is valued at $60 billion constitutes only about 9% of the total sector.

The balance 91% comprises of the traditional retail market. There are about 13million such outlets across the country. These outlets are largely dominated by small retailers such as local kirana shops, owner managed general stores, chemists, footwear shops, apparel shops and other small and medium retail showrooms. Billing adoption in the traditional retail sector is less. This simply means that there is a huge untapped market in the traditional retail sector. WeP’s Retail Business Unit(RBU) caters to all of the above mentioned sectors & more.

The WeP Billing Printers help firms in the traditional sector do their work more efficiently by providing solutions which are customized to each sector. The WeP Billing Printers are deployed extensively in Food & Beverages (Fast Food Stalls, Bakeries, Restaurants, & Ice Cream shops) followed by Grocery, Textiles, Footwear and jewellery outlets. The WeP billing printers have helped them migrate from physical bills to electronic bills, besides equipping them to manage their businesses in a more tech savvy and effective manner. At the most basic level, WeP provides billing services at the most affordable, simple and compact level. The biggest transformation is from handwritten to print bills. Then comes Cash Management, Inventory management and profit management. The customer then ultimately migrates to the digital phase. WeP is thus present at all stages of the customer’s journey.

WeP’s all-in-one point of sale solutions, cloud and mobile based applications are thus fulfilling a fundamental need gap in the Traditional Retail Market.

The WeP Retail team works closely with customers, understands the stated and unstated needs and provides them with customized solutions. WeP Retail rolled out many innovative products like BP GOLD - specific to the Jewellery segment, BP Joy series, the most affordable 2 inch and 3 inch billing printers and several others.

ON THE GROUND TRANSFORMATION STORIES 

1) Where efficient billing meant adding to productivity.

  

 In the heart of the commercial capital of the country, lies a commercial hub, Manish Market. It is where unorganised retail finds an organized space. Amongst the many retail units, is a businessmen who owns 6 shops. Operating 6 shops simultaneously at one go requires constant involvement. This is where the WeP Billing Printers played a prominent role in the smooth functioning of the business. They not only solved the billing hassles, but also helped the business unit generate reports. It is all about transforming the way business is done by adding an edge to productivity.

2) Where a bakery redefined the ease of doing business.

Ease of doing business can also mean smooth functioning of a business. Divadkar Bakery is a testimony to the above statement. What would have been a small bakery shop in the nagpur is now an expansion mode. Thanks to the WeP Billing Printers which not only helped Divadker Bakery in billing solutions, but also helped them in the smooth functioning of their business. They bill and generate reports which helped them identify the problems in their business. This is all at the touch of a button. Now that’s Transformation.

3) Where God’s own country uses a man-made wonder.

Yes! It is all about Kerala & the Kerala State Co-operative Federation for Fisheries Development Ltd. (Matsyafed Fishmart). It is where the WeP Billing Printers meant social good for a co-operative initiative. What could have been a chaotic business operation is now a synchronised effort. In all, Matsyafed Fishmart has purchased 20 Billing Printers across the state. It not only makes it easy for the traders to bill, but also helps them identify the loopholes and act on them on the basis of detailed sales reports. When it is WeP, it is growth for all.

4) Where accuracy is all about the touch of a button.

RR joints is a dream realised by a trader in Vijyawada. With 6 branches in operation, getting accurate reports required close monitoring of the business by the trader. But with the WeP Billing Printers at their disposal, working efficiently was as easy as a touch of a button. RR Joints installed WeP Billing Printers in 5 of their branches. And all they had to say was it is easy, fast, and perfect for small businesses. Getting accurate figures and analysing the data does not require huge capital investment. It just takes an intelligent printer to do the job.

5) Where a small innovation makes a big difference in our daily lives.

Innovation is all about thinking new. You can find one such example at a parking lot at Kanhangad, Kerala. Here the parking staff  have used WeP Billing Printers to bill the peoplr parking their cars. The result, billing is smoother and faster. It cannot get better than this where a small business gets a big advantage. That of accuracy in billing. For the parking lot staff it is business as usual with a convenience that is unusual. Is not that transformation for good?

6) Where maximizing results mean minimising efforts.

Baba Store, Patna is a retail business unit based out of Patna. Like every other retailer, Baba Store too dreams of making it big in the business world one day. But the first step towards the goal begins with finding an efficient working partner. Baba Store found a reliable partner in WeP Billing Printers. With fast and easy billing, expansion is now on the cards. With the store productivity on the rise, Baba Store now recommends WeP Printers for many small & medium business units. No wonder, it takes a trader to inspire a fellow trader.

7) Where good health means efficient management of patients.

The out-patient department is one of the most chaotic places in hospitals. The reason for this chaos lied in manual management of the crowd at the billing counter. WeP was quick to analyse this problem and brought the WeP BP 20 series token firmware. This device generated token numbers for patients in the queue. This in turn helped the hospitals manage their outpatients effectively. WeP devices are not always only about effective billing solutions. Sometimes they mean efficient customer management as well.

8) Where a billing printer helped realize a business dream.

A mechanical engineer and an architect fulfilled their dream of starting a hangout for chocolate and coffee lovers. This is how Cafe Chocolicious came into being. What started as 1 outlet is now a booming business chain of 26 outlets. When it comes to business growth of this magnitude, smooth functioning of the business matters the most. This includes keeping a track of sales. WeP BP Joy, BP 25T, & BP 20 billing printers did just that for the customer. They not only helped them get billing figures, but also enabled them to get detailed sales reports. This is all at the touch of a button. Sometimes, it takes just one simple business solution to realize a great business idea.

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