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Showing posts with the label lifestyle

Customer's Perception is all that matters

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The customer’s perception of your product should be the priority to decide the price/ features to include/ types of employees you need/ types of products,etc. M arketing is all about what  consumers feel about your brand, whether good or bad. We often call that a brand's reputation. Customer perception is closely related to brand equity because brands with  positive customer perception can leverage that loyalty to generate more sales. It has often been said that customer perception is reality. No, only reality is reality. But a customer’s positive perception can become their reality about your business because how they feel about something, the way they were treated, their own baggage, and a host of outside factors has a potent influence on how they look at the reality of your brand. First you have to realize that a customer walks into your store with some kind of perception already in their head.   But with what kind of perception , ...

Jewellery as a Segment for BP GOLD 2.0

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India is a vast country with  lots  of ancient history spanning since 40,000 BC . We ,  the people of India started as  hunters /  food gatherers and have arrived at  modern lifestyle  of 2020 . With the propagation of life we found ourselves with many obsessions from trade to philosophy to many other things. Clothing and jewellery has been a great obsession with us since old ages. During our tribal  days , we were  us ing  skins and pelts for clothings  and also wears necklace and garlands made from various flowers and bones. In ancient times ,  th e se were our options for feeling beautiful. In the past we have seen a huge obsession with art i facts made from elephant tusks and lion nail jewellery which in ancient times symbolized for the bravery but later with improvement in commerce and economy , became common for everyone. With time and new discoveries, humans realized jewellery and metals ...

Valentine - A festival of LOVE

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Valentine ’ s day is a festival of love which is celebrated every year on the 14 th  of February. It is a day we love to celebrate with our beloved. It is a promise we do to spend our entire life with. Love is the most beautiful thing to experience in our entire life. Our life becomes worth living when love happens to us. Love is always greater than what we actually feel. Love binds two individuals into one. But the biggest mistake that we do is that always valentine can be lovers. No the truth is something very different from this. Our family/ friends/ siblings/ pet can also be our valentine. So for WeP, customers are our valentine. A valentine takes care of our well being, understands our emotion, care for us, respect us, take all our difficulties and fill our life with roses without thorns. Similarly WeP takes care of it ’ s customers. Always we will keep our customers at priority & they are our love. WeP always aims to “ Redefining b...

WeP's Relation with Customer

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O ur experience with W e P Solution Limited i s amazing and so much informative. We are associated with W e P Solution Limited from last two year s.   W e have learned a   lot of things during our tenure with the company. First, If we talk about W e P products,   all it’s  products are very much h elpful, e asy to use, comparatively low in cost and durable for b illing purpose. Till date we have never g o t any serious case which require repairing/replacing/Service of any product/part or vice-verse  because of the high quality product.  This reduce the billing cost in a drastic level. Company need s  to work on communicating these benefits to the end customer through better r each and better s upport about b illing solutions. As we know in a IT products ,  service & support is something which play a very important role. Without proper service support almost all branded products are like a scrap. Through  service ...

Retail Business Unit - 2017-2018

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WeP ’ s innovation in it ’ s Retail Business Unit created a completely new market for it ’ s products and services. India ’ s large unorganized retail sector with over 13 million players accounts for close to 90% of the retail market in India. After a careful market study, WeP realized that there was a latent need for printers in this segment as well, but that the existing enterprise printers were too large and  complex  for  small  retailers. WeP launched a range of billing printers with  much smaller footprint, which were easy to use and most importantly were at price points the small retailers could afford. WeP ’ s innovation, which met unfulfilled customer needs created a whole new market for printers but even more importantly helped transform a sector crucial for the overall economy by making it more efficient and helping integrate it with the mainstream. Opportunity The Indian retail industry has emerged as one of the most...