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Showing posts with the label positive perception

Selection of the best Point Of Sale (POS) machine for your business

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Business - Small or big doesnot matter. what matters is your service, which makes your customer happy. Providing best billing is one such way to reach there.  Traditional cash register days are long gone behind us. The modern POS systems are flexible and have fantastic features. The POS system's capabilities are seamingly limitless. It can help you to track anything from your best selling products to most productive employess. For a small business POS system, it is important to understand what sorts of tools you need to help run & grow your business. The value of sales you make & the type of tasks you need help woth on you business type will differ. A busy canteen might have different needs than a laundry shop. Similarly a small business POS system that works for a wooden furniture shop might not make sense for a beauty parlour/ Saloon.  For any POS system collection, you need to keep cost, security, usability in the topmost priority. Many of the best POS systems are a...

Customer's Perception is all that matters

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The customer’s perception of your product should be the priority to decide the price/ features to include/ types of employees you need/ types of products,etc. M arketing is all about what  consumers feel about your brand, whether good or bad. We often call that a brand's reputation. Customer perception is closely related to brand equity because brands with  positive customer perception can leverage that loyalty to generate more sales. It has often been said that customer perception is reality. No, only reality is reality. But a customer’s positive perception can become their reality about your business because how they feel about something, the way they were treated, their own baggage, and a host of outside factors has a potent influence on how they look at the reality of your brand. First you have to realize that a customer walks into your store with some kind of perception already in their head.   But with what kind of perception , ...