Customer's Perception is all that matters

The customer’s perception of your product should be the priority to decide the price/ features to include/ types of employees you need/ types of products,etc.

Marketing is all about what consumers feel about your brand, whether good or bad. We often call that a brand's reputation. Customer perception is closely related to brand equity because brands with positive customer perception can leverage that loyalty to generate more sales.

It has often been said that customer perception is reality. No, only reality is reality. But a customer’s positive perception can become their reality about your business because how they feel about something, the way they were treated, their own baggage, and a host of outside factors has a potent influence on how they look at the reality of your brand.

First you have to realize that a customer walks into your store with some kind of perception already in their head. But with what kind of perception, they leave your store is all based on the employee service they receive while they are there.

You can have the finest store design, the perfect marketing campaign ever, and the best quality products, yet the one rotten employee you leave on the floor on a busy Saturday can destroy it all.

So all that you need to work is on your service.

Selling a product is not a big deal. What matters is the after service you provide to your customers. The quality in service decides the increase in sale of your products in future. One unsatisfied customer can destroy the whole company’s hard work.

That’s how important customer’s perception is for a company.  

Content & Scripted by:-

Mamina Panda 

Digital Marketing Manager

Dt. 13-03-2020