RETAIL BUSINESS UNIT - 2018-2019








“Redefining billing print solutions via simple to use, compact and affordable Billing machines”

Having studied the unorganized retail industry deeply over a decade, WeP Retail is poised with solutions required for the unorganized retail shops. Our continuous endeavour is to move the shops from handwritten bills to printed bills and help them to automate business more effectively and efficiently. We work closely with shops to ease out fear of technology adoptions and complexities with ready to use built in software billing machines.

As per our market estimates, there are about 13 million unorganized retail shops across the country. These outlets are largely dominated by small retailers such as local kirana shops; owner managed general stores; fast food restaurants; bakeries; chemists, footwear shops, apparel shops and other small and medium retail showrooms. These shops are now slowly adopting affordable billing solutions to be competitive in the market. This provides ample opportunities’ to WeP Retail. WeP Retail billing printers empowers the shops with technological merits, cost benefits, stock keeping and error free reliable billing along with benefits of delegation and credit accounting systematically. WeP retail has been catalyst in curbing several challenges faced by the unorganized shops corresponding to space, daily accounting errors (lack of robust accounting manually and theft risks), expensive available solutions and extensive training requirements.

WeP Retail offers error free working and processing, thus enabling small retailers to run their outlets without worrying about petty non-core issues. The billing machines have become essential part for business to automate their day to day operations, keep track of sales transactions and print customer receipts.

During the last financial year, WeP Retail has taken many initiatives to meet the changing customer needs and aspirations. With high availability and accessibility of internet, the customers are adopting to highly informed and interactive purchase process.

Digital marketing: WeP Retail has rolled out “Digital marketing “initiatives last year. Based on customer survey, we have identified three key digital platforms – Facebook, YouTube and whatsapp for business. Our Facebook programs reach 600,000 people in 400 towns weekly.

Customer installation and product training videos are made available in YouTube. We have approximately 200 videos in YouTube with 5900 views weekly with cumulative viewership of 650,000. In addition to traditional channel, our products are sold in e-commerce platform Amazon, Flipkart and our own e-commerce platform
(www.wepmyshop.com).Our ecommerce sites attract 4000 new visitors’ everyweek. Last year we have generated approximately 4 % of revenue through ecommerce platform.

New Products in the market:

We have successfully rolled out 4 variants in BP Joy series:-

1. BP JOY with Battery
2. BP JOY Ultra
3. BP JOY Ultra with Battery
4. BP Joy Platina

BP JOY Platina provides high viewing area, larger storage and complete features required for super market and retail shops.
The Flagship Product “JOYPOS”, Android POS system was introduced in quarter 4 of the financial year and it’s getting good response and feedback from customers. We expect this product portfolio will add sizeable sales revenues in the coming years.  Our Product development and Manufacturing team based at Baddi are working cohesively in rolling out innovative billing solutions to the customers. We have reached milestone of rolling through out 100,000 billing printer from our factory during the year.

Sales Process:

We are retraining and realigning the sales team (WeP Sales employees, our Channel partners) towards the end customer sales. WeP Retail products sales are unique with high customer interaction and product experience during the purchase cycle. We have automated the lead generation process during the last year and approximately 2000 leads per week are generated through various initiatives.

All our initiatives are focused towards” “Be faster, be easier, be everywhere and be always on to customers”

WeP Retail’s continue its efforts in the coming years with segment specific product roll out and expand market through Omni channels to empower unorganized shops.


To know more about our products please visit https://www.wepmyshop.com/ 

Content by,
WeP solution Ltd.

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