Retail Business Unit - 2017-2018
WeP ’ s innovation in it ’ s Retail Business Unit created a completely new market for it ’ s products and services. India ’ s large unorganized retail sector with over 13 million players accounts for close to 90% of the retail market in India. After a careful market study, WeP realized that there was a latent need for printers in this segment as well, but that the existing enterprise printers were too large and complex for small retailers. WeP launched a range of billing printers with much smaller footprint, which were easy to use and most importantly were at price points the small retailers could afford. WeP ’ s innovation, which met unfulfilled customer needs created a whole new market for printers but even more importantly helped transform a sector crucial for the overall economy by making it more efficient and helping integrate it with the mainstream. Opportunity The Indian retail industry has emerged as one of the most...